Rocky Dawuni’s Hymns for the Rebel Soul Available Exclusively at Whole Foods Markets New CDHits Stores Nationwide
Los Angeles, CA October 15, 2009 – International music sensation Rocky Dawuni’s highly anticipated new CD, Hymns for the Rebel Soul, is being exclusively released by Whole Foods Markets.
Dawuni describes the 11-song album, which was recorded during the recent transformative U.S. Presidential election, as an uplifting exploration of social and global consciousness. The music was crafted to reflect the common spiritual, political and social aspirations felt by people around the world. Hymns of the Rebel Soul features melodic acoustic tracks like “Jerusalem,”a personal ode to the Holy City as well as the poignant social commentary of “Walls Tumblin Down”, the new roughneck anthem “African Reggae Fever” and the Lover’s Rock vibe of “Extraordinary Woman.”
A native Ghanaian, Dawuni is one of Africa’s most exciting artists. His unique fusion of reggae, soul and traditional African sounds and combustible live performances, combined with his social commentary and advocacy for a multitude of global causes, has brought him global recognition and resulted in collaborations with organizations including UNICEF, Product (RED) and the Carter Center.
Rocky Dawuni has participated in high-profile compilation projects with the Black Eyed Peas, Jack Johnson and Christina Aguilera, and his music has been featured on the hit series Weeds, ER and Dexter, and in the upcoming Electronic Arts’ video game FIFA Soccer 2010. He can also be seen/heard alongside Bono in the video and song remake of “War /No more Trouble” for the worldwide phenomenon Playing for Change: Songs Around the World CD compilation. In addition, Rocky’s rendition of Bob Marley’s “Sun is Shining” will be featured on the upcoming Putumayo Bob Marley: World Tribute project due in early 2010.
A percentage of Hymns for the Rebel Soul’s proceeds will go to Africa Live!, a non-profit organization founded by Dawuni, whose mission is to preserve, restore, and reinvigorate the Ghanaian live music scene.
Livity is out in full force at this year’s ASR Tradeshow at the San Diego Convention Center. We posted up in the ASEC (Action Sports Environmental Coalition) Green Room, part of the floor sectioned off to promote companies and organizations in the action sports industry devoted to sustainable, environmentally and socially-sound products and business practices.
Livity’s new look and suave Spring 2010 designs are getting great responses from retailers looking to cross over into the eco-fashion market.
Issac spent part of Friday afternoon in a panel titled, “Eco-Nomics, Turning Green into $Green$.” Hosted by ASEC founder and Executive Director Frank Scura, the panel discussed the immediate need for the action sports industry to come together in “co-opetition” to bring eco-fabric suppliers and manufactuers down in price AND encourage retailers to pioneer their own GreenRoom store sections – a place where consumers can find the latest and greatest in eco-surf/skate/snow gear.
Issac on the far right voicing the immediate need for eco-action in the industry.
So far, two Green Rooms have been open in Hobie Surf Shops in Laguna Beach and San Clemente. Both have received tremendous positive response from consumers and store-owners! Livity products are sold in both stores, so be sure to support and lobby for a Green Room in your local shop.
A yachting competition across the Pacific led veteran seafarer Charles Moore to discover what some have since deemed the world’s largest “landfill” — actually a huge water-bound swath of floating plastic garbage the size of two Texases. Trapped in an enormous slow whirlpool called the Pacific Gyre, a mostly stagnant, plankton-rich seascape spun of massive competing air currents, this Great Pacific Garbage Patch in some places outweighs even the surface waters’ biomass six-to-one.
Moore said after his return voyage, “There were shampoo caps and soap bottles and plastic bags and fishing floats as far as I could see. Here I was in the middle of the ocean, and there was nowhere I could go to avoid the plastic.”
Since his discovery, Moore has been analyzing the giant litter patch and its disastrous effects on ocean life. Through the Algalita Marine Research Foundation, he hopes to raise awareness about the problem and find ways to restrict its growth. He’s now leading several expeditions to sample plastic fragments across thousands of miles of the Pacific.
As a company founded and inspired by nature and board sports, Livity is devoted to educating our friends, family and consumers about the properties of plastic and its impact on our environment. Here’s how we turn your trash into super comfy, water-resistant and durable textiles.
• First, you recycle your plastic water or soda bottle.
• That bottle is processed in a facility that cleans and crushes bottles into bails.
• The bails are ground into flakes. This rPET flake is a substitute for polyester flake, a petroleum byproduct.
• The flake goes through two water-based processes, first to separate the plastics from the paper labels, and second to clean the material.
• Recycled PET flake is then spun into yarn, blended and woven into fabric! Our recycled PET products can range from water resistant to waterproof depending on the coating and finishing.
We’re making way for our new fall styles by liquidating our sustainable and fair-trade apparel and accessories this August 22nd at our company headquarters. Our fedoras, along with beanie hats, tees, shirts, hoodies, pants, tanks, bags and backpacks will on sale at or below wholesale cost!
“This event will be a great way for us to connect with our neighbors and our customers,” said Isaac Nichelson, founder and visionary of Livity Outernational. “We want to spread the Livity vibe and show people that clothing from hemp, recycled plastic bottles and organic cotton is environmentally responsible and fashionable.” One of L.A.’s hottest DJs, DJ Race Banner, will be spinning live at the outdoor setup,
and barbeque and beverages will be available for visitors thanks to Green Truck and Guayaki Yerba Mate. Livity’s message of a free, healthy and sustainable lifestyle will definitely be prevalent, giving a relaxed, block-party feel to the day. The sale is from 10 a.m. until 6 p.m. at Livity’s headquarters, 133 S. Topanga Canyon Blvd, Topanga, California near the Topanga General Store.
Come up to the canyon and hang with the Livity crew.
Watch this video to learn more about the benefits of this super plant and why the US should legalize the farming, harvesting and milling of industrial hemp. It would boost our economy and our environment!
Unfortunately, hemp is illegal to grow in the US, even though industrial hemp is drastically different from the plant that gets you high. Livity is pushing the legalization of industrial hemp in the US, hoping to benefit from this super plant domestically. But for now, we get our hemp from family farms in Northeast China. Those families contribute to a government-run co-op that collects and pays for fiber stock. Then our hemp goes to one of the world’s best hemp mills, also in Northeastern China, in a region that has been cultivating and processing hemp for textile use for thousands of years. Our mill is checked and approved several times every year by third party agencies for the highest standard of labor conditions and environmental processes. It’s an important goal of ours to ensure our sourcing is benefitting the local economy without harming the local environment.
What are the benefits of industrial hemp?
· Hemp has been used to make everything from rope to clothing, to paper since 770 AD.
· Hemp only uses 1/20th the amount of water to grow and process as regular cotton.
· Plus, hemp doesn’t need pesticides or fertilizers. It’s naturally less vulnerable to insects and pushes out other weeds.
· Hemp filters UV light, so your skin is protected by cancerous rays.
· It resists bacterial growth, meaning you smell better!
· Hemp has four times the strength of cotton, yet the fabric becomes softer with use.
· Its fabric is breatheable – keeping you cool in the summer and warmer in cooler weather.
· Hemp also absorbs moisture quickly, keeping your body dry.
Summer 09′ is on its way andwill soonl be in full effect. An 09 event calendar to be posted soon so yall can make note of which festivals/events to find us at and we can celebrate in the sun together. A full visual recap of last years events will follow shortly. Stay tuned………..
The Day has been mighty fine here at the Livity Office, the whole crew would love to wish an interesting night to all our Family, Team and Friends.
Livity Mananger “Schmegi” Has kept the Halloween Vibe in the office alive today.Even representing some Livity Fair Trade Coconut sunhat! Big Up Schmeegs!
Midnite and Lion tribe bring the epic double disc release “Standing Ground”. This is the second Collaboration from the two. Lion Tribe bringing innovative instrumental roots reggae. Vaughn’s Voice and lyrics bringing praise and captivating listening. This album and artwork, hes been enjoyed on the most by Family,Friends and crew. Big Up! Midnite and Lion Tribe on “Standing Ground” from the entire Livity Family
