Isaac and Terrence hanging out at the booth.
Livity is out in full force at this year’s ASR Tradeshow at the San Diego Convention Center. We posted up in the ASEC (Action Sports Environmental Coalition) Green Room, part of the floor sectioned off to promote companies and organizations in the action sports industry devoted to sustainable, environmentally and socially-sound products and business practices.
Livity’s new look and suave Spring 2010 designs are getting great responses from retailers looking to cross over into the eco-fashion market.
Issac spent part of Friday afternoon in a panel titled, “Eco-Nomics, Turning Green into $Green$.” Hosted by ASEC founder and Executive Director Frank Scura, the panel discussed the immediate need for the action sports industry to come together in “co-opetition” to bring eco-fabric suppliers and manufactuers down in price AND encourage retailers to pioneer their own GreenRoom store sections – a place where consumers can find the latest and greatest in eco-surf/skate/snow gear.
Issac on the far right voicing the immediate need for eco-action in the industry.
So far, two Green Rooms have been open in Hobie Surf Shops in Laguna Beach and San Clemente. Both have received tremendous positive response from consumers and store-owners! Livity products are sold in both stores, so be sure to support and lobby for a Green Room in your local shop.
More updates to come!
